newspaper: ownership and regulation

• 1) Explain the political significance of the concept of 'press freedom' and its relationship to representative democracy. Why do you think freedom of the press is important? How much influence do you think the government should have about the things reported in the UK press?

We personally feel that the free press has both positives and negatives and therefor shouldn't be totally self regulated the invasion of privacy of those in the public eye is becoming more common. Which reporters taking stories to far and gaining private information this is happening due to the demand that the audience and readers give, responding well to stories that seem more exclusive. However, i feel that when a scoop isn't in the public interest then it should be required as required as reporters for newspapers are gaining both unwanted information and information which is to invasive. 

The concept of "press freedom`' has political significants as newspapers are able to support any political ideology, printing stories hatching this ideology. due to this, even though the government has little say or control of the press, politics remains one of the most covered stories. This relationship between press freedom and its political significants helps to represents the democratic society in Britain; allowing readers to choose which ideology they may follow, without any regulation again them. Just as everyone is aloud an opinion is allowed when voting with the majority gaining power. 

We personally feel that the government should oversee what is covered within the press.

• 2) How are newspapers regulated and why do you think this is necessary? Can you refer to an academic idea we have studied in class? 

The main organisations that regulate newspapers consist of: Editor's code of practice, Press Complaints Commission (PCC), and the Independent Press Standards Organisation (IPSO). This is necessary so that newspaper companies are protected by these organisations so that stories are checked to make sure there is no obligation to those stories which could harm the company involved if there was a problem with story coverage.
• 3) What examples of editorialised content would not fit 'impartial' television news (e.g. social or political opinion) from The Guardian and The Daily Mail print or online editions.

Editorialised content means that its not advertising based in the act that they pursue direct sales intensions. This is the reason in which customers purchase or subscribe to these news outlets. News outlets of this type manipulate and distorts news values inn  order to broadcast impartial judgments of peoples beliefs and what they want to hear.

• 4) What examples of ownership models, e.g. The Guardian’s trust ownership and The Daily Mail’s proprietor model, could show the opportunities offered by the latter model for control by ‘press barons’.

Ownership models like the Daily mail’s proprietor model offer a prime example of how media can be controlled to influence public political views. Press barons like Rupert Murdoch, who controls most UK tabloids, can be seen to share his political opinions in each of his newspapers; this allows for an unfair opinion to be shared with the UK. 
• 5) How much power does the press have to shape political debate, e.g. the influence of proprietors on politicians to support policies promoting cross-media ownership or holding back from regulation.

The press can develop power through ownership of newspapers which consequently can shape political stances due to their ideologies and therefore political debate through the widespread circulation which has the power to influence politicians in their debates. The owners of newspapers can influence the editorial stance of a newspaper. Newspapers will also attempt to influence how the public vote in elections. It is important that newspapers stick to a code of conduct or rules set out by independent organisations in order to avoid this. If one large business or one singular man owns a company their ideologies can filter down into the papers. This relates to Hesmondhalgh's theory on cultural industries as DMGT (owner of the Daily Mail) also owns multiple other companies. This therefore shows the integration and conglomeration of cultural industries which follows the normal capitalist patterns seen in Hesmondhalgh's theory.

• 6) Explain the political affiliations of the two newspapers, e.g. The Daily Mail as a right wing newspaper is partly defined by its support for the Conservative party, The Guardian as a centre-left newspaper is partly defined by its support for Labour or the Liberal Democrats, and how this is clear from an example you have studied.

To begin with, the Daily Mail is a clear right wing (capitalist) newspaper, which evidently portrays these views through its stories and layout. The Daily Mail tends to have a great focus on money and prices in modern life - even when not especially relevant to the story. The Mail does this because of its political affiliation, due to the wealthy being interested in the price of things. Another point, is that the Mail favours right wing people and the wealthy, which is clearly shown in their bias to some stories. An example of this, was the paradise papers coverage, which involved the queen being under fire for not paying tax and also for the elites dodging tax. In this, the Mail back up the queen and made it as if those lesser off were wrong, and the queen was simply a victim. 

In contrast to the Mail, we see the Guardian adopts left wing (socialist) ideologies because of its support for labour. The Guardian is very much a hard news paper, and so what it conveys tends to be less biased and more factual. Despite this though, there is a slight lean in what it has written towards the socialist side of things, and so the rich tend to look worse. Interestingly, the Guardian also says a lot about tax at the minute, though what it says is how the rich should really help the poor, and so they should be taxed a greater amount. 

Media Language and Representation: Ok Go (Music Video)

1. How are Ok Go representing themselves?

They are making themselves edgy and to be different from other people and to try and express themselves and make themselves stand out to other bands. This is done through having music video that would have taken them hours to complete this shows the audience that they have taken the time to 

2. What Media Language is present in all three music videos giving them a unique identity? Think about the similarities between each video - 

3. Why do you think they have adopted this representation?

Media Language and Representation: Unseen Advertisement

Analyse how the poster advertisement (Source A) has created meaning through the use of Media
Language in this source by comparing it to the Shelter advertising campaign.

The fact that there is a hand symbolising that only people can stop what is happening. It is in the shape of a peace symbol which means that they are an organisation that stops anything that isn't what they believe in but they don't do it through war or fighting but they do it by spreading peace and doing things by hand.

The Paradise Papers story coverage

Write up a description of the main differences between the two front pages from The Guardian and The Daily Mail, looking at both conventions and how the stories have been presented to the reader

As The Guardian is a broadsheet and The Daily Mail is a tabloid their cover is a lot different compared to each other as they are writing for a opposite audience. The first obvious thing about The Guardians cover is that they clearly show the Queens face taken from a note or a coin, but to highlight it even more they highlight it in yellow this as like a public shame as anyone walking past a shop will see the Queens face a read 'exploiting the poor', this will attract lots of readers. The Daily Mail take a different approach and make it seem like she didn't have a choice about it by using the word 'dragged', they also don't even add a picture of her instead they add a picture on the side of the well-known actor Millie Bobby Brown who plays Eleven from the popular series Stranger Things. Another clear way each newspaper attends to their readers is the language they use, The Guardian uses longer words and has a bigger vocabulary as their audience is going to be more educated compared to the readers of the Daily Mail.

 Write a paragraph outlining why you think the Guardian created a series of news articles looking at the same issue and how that may reflect the newspapers political ideology and news values.

The Guardian made a series of newspaper articles about the offshore accounts, all of the front covers which all involve the colour yellow, they do this to shame all the celebrities that had an offshore account by having them on the front cover so everyone can see them,

Look at the Mirror. The Daily Telegraph, Daily Express and the Independent online newspaper and consider what you learn about these two publications from their versions of the story and the front page conventions

Look at the online versions of these stories via Mail Online and The Guardian website. Compare and contrast their coverage. Use the sites to find out as much as you can about the story, so you fully understand it. What other media elements do the two websites provide readers (e.g.: audio or video clips, hyperlinks to other sites or connected stories).

Look at social media sites and explain how you think they encourage readers to interact with the story.

Massive Attack and Radiohead comparison

"Burn the Witch" is a song by the English rock band Radiohead, released on 3 May 2016 as the lead single from their ninth studio album A Moon Shaped Pool (2016). Radiohead developed the song for over a decade. "Burn the Witch" was accompanied by a stop-motion animated music video that pays was meant t be the 1973 British horror film The Wicker Man. During this video you see the police man who has been lead into the fields by the villagers who later on gets killed by them the mayor urges the inspector to climb into the wicker man, whereupon he is locked inside as a human sacrifice and the wicker man is set on fire. As the flames gather, the townspeople turn their backs and wave goodbye to the camera. The idea of the video is to depict the idea of mobs and gangs and how they shouldn't be aloud because they are out of control and slightly 'mad' at times. This does a great job of saying certain generations cannot be reasoned with and that they are out of controlled. 

The massive attack stages their music video in a very different way from the way that Radiohead does they do this by All of the members of Massive Attack appearing in the music video, however they are not meant to recognise by someone who wasn't looking, as they are background people who fit into the setting of the music video. They're all being represented as normal people who have been brought up through street life, following the urban style and that they are no different to those who have also been brought up in the same environment and this shows that they clearly know what is happening in the streets still. The main singer, Shara Nelson, is filmed whilst she is walking down the streets which demonstrates everything that is going on in the scene with the use of a wide angle shot which can be used to make you see more than just her and it makes you focus on what is going on around her.

Lucozade Advert Analysis

They have made it straight to the point and very simplistic this is because you are only buying an energy drink its not something that is complicated so you don't need a lot of writing you just need the point, it will most likely be seen on the side of a bus so it would need to be read quickly which is something to draw you in and then a celebrity to relate to the company. They are using  simple ideas like the fact that yellow represents energy so subconscious you think about what kind of product it is and then when you need some energy you think of that company.

The camera angle is straight on, this is trying to mean that they wanna get straight to the point. They want you to know exactly who he is and why you should buy the drink. This is a close of of just his face because they want to make him as big as possible on the poster because they want him to be broadcasted to the world that he is seen drinking this drink. He is in his Real madrid kit to show that he is the best and is playing for the best team which means that if you drink it then you will be the best.

The phrase 'in a different league' shows that he had moved into a different league from when he first started to be noticed and where people know him from. He now plays for real madrid and has clearly gone into another league but this is not what they mean. He is one of the best players in the world because of his skill pace and power this makes him better than the rest and this is were the 'different league' comes from because no one it quite like him and he is a special kind of player.

He would have been old to look as serious as possible to show that he takes him job very seriously and that he wants to win games and do well for his club. This would show that if you want to be serious about a sport you will need Lucozade to be able to keep up with the rest. This is obviously not true but it makes you feel like you had more energy or the edge over people which can make you perform better and works as a bit of a placebo.

They are using bright lighting to show that he has a bright future which makes you think you might have bright future. It also makes him more attractive and makes you want to be like him and  in turn buy their product. They also darken one side of his face to show its not all fun and happy but it is worth it in the end and inspires people to buy their drink.

They have used the blue and the yellow background because this is the colour of a Lucozade bottle and as soon as you see the combination you instantly relate it to the company which is a great marketing scheme because its getting people to relate Gareth Bale to the company and the colours as well, which is the idea because when people see it in publican the sides of buildings or on buses or on billboards means that if they go into a shop the same day they might be tempted to go in and buy one which is the idea.

Paradise Papers Case Study

the one on the right is the daily mail which is for capitalism which means that they are for the queen not being part of the scandal because she is the monarch and they like the idea of having a higher archy which means that the would not want her to be shamed. This is the opposite of the guardian who is socialism, their aim will be to make the queen look like she only cares about herself and they will be saying that if she did know about the money that it could have gone to the NHS or could have gone to the poor. Nobody knows exactly what the queen was doing and they don't know if she was part of it or not. They are both contrasting each other because the daily mail is saying she is the victim and the guardian is saying she is the problem. This is a very controversial problem that starts a lot of arguments between politicians and members of the public. This is because she is widely regarded as being a national treasure and people don't want to believe that their leader would be doing this and for the people that don't like her would be able to us this as ammo to prove that they don't want capitalism.

Media Language-
-Large amount of copy
-The layout is clear
-Yellow colour: eye catching, follows through 4 editions, decreasing in the yellow colour as the editions go on, which may be because the stories have less significance.
-There is a set logo for the paradise papers.
- On the front cover, there are smaller articles relating to the same issue, which his offering more 'evidence' for the reader to believe in what they are reading.
- All the topics on the front cover front follow the same ideologies.


Media Audiences
The newspaper is for capitalism they don't want their leader dragged into this. This is why they are making her sound like she is the victim which would mean that she would have been a part of this scandal because they respect her a lot and this she is not capable of doing something like this. The socialist


Media Representation
It is showing that women can be successful from a young age and not just men. It is trying to show gender equality and just because someone is a woman doesn't mean they can't make as much money or do as well as men. This can be seen in not the main story but the story about the school girl who is worth 5m. They use the word school girl to make younger people relate to her and make them feel like they can do it as well. Also along the same lines is the diet plane, who is made by a women who is a doctor so they they are trying to show that she is as good as others however they make her name in lower case and the mans in upper case this is gender stereotyping because they are meant to be an equal rights company however they are doing this. Also they are saying women are more bothered about how they look than men are and saying they care about their looks and what people think of them which portrays them as weak.


Media industries:
The media industry of the daily mail is that the queen hasn't done anything wrong and that they are making her out to be not be capable of doing something like this. This is because of capitalism and that she has done nothing wrong! On the other hand The guardian who is left wing, would want to make the queen out to be a bad person because they don't want a dictatorship. This is why they would want her to be involved in a scandal like this. This is because of socialism and they think that everyone should have a say and that not on person should be able to make all the decisions. They have a democratic style of leadership and they think that everything should be left to the mass of people because if most people think something then that is what is right and that it will make it fair and you will get lots of opinions. This does not always work because there must be a balance.

Old Spice Analysis

Who does the advertisement appeal to? How do you know this?

This is meant to make men think that they are not smelling how women want them to and they are trying to manipulate them into buying it and they are insulting there manly hood which they would not like. And he is also saying man which means that they are literally saying who they are directing the message at. They use a good looking male to make men think like they will become more attractive to women if they use this.

What parts of the poster contribute to engaging that audience?

For the women it is the shirtless man who they are attracted to and wish that there husband/ boyfriend looked like, this is why they might encourage there other half to get it. The men on the other hand might idolise his and want to be like him which could make them want to buy it ..

How is the product featured in the advertisement?

How do all the parts of the poster campaign work together to sell their product?

Radiohead

How long have they been together?

1985 so they have been together for 35 years 

How would you categorise their music?

Radiohead are an English rock band from Abingdon, Oxfordshire

How are they represented  in their promotional material (videos, photos etc)

Unfinished Sympathy Analysis

- Camera shots / angles

the use of a tracking shot is used because the are following the women singing. This is a technique used to give you her perspective.

A one shot is used swell, this is one of the hardest things to do when filming something, thesis because you have to be doing something for a long period of time and not go wrong. This can take hours to complete because the director might not necessarily be satisfied with the take.

At the end the women is walking away and it goes from a medium shot into a lancet and into a super long shot

- Lighting

- Settings

- Locations

- Costume

- Props

- Makeup

- Editing

- Sound

Ownership of Newspaper

The Daily Telegraph	Daily	Broadsheet	1855	The Barclay brothers' Press Holdings	Centre-right, conservative	Conservative Party
The Sunday Telegraph	Sunday	Broadsheet	1961	The Barclay brothers' Press Holdings	Centre-right, conservative	Conservative Party
The Times	Daily	Compact since November 2004	1785	News Corporation - Chairman and CEO Rupert Murdoch	Centre-right, conservative	Conservative Party
The Sunday Times	Sunday	Broadsheet	1822	News Corporation - Chairman and CEO Rupert Murdoch	Centre-right, conservative	Conservative Party
The Guardian	Daily	Berliner since 12 September 2005	1821	Scott Trust Limited	Centre-left	Labour Party
The Observer	Sunday	Berliner since 8 January 2006	1791	Scott Trust Limited	Centre-left	None
Financial Times	Daily	Broadsheet	1888	Nikkei Inc. - Japanese media company	Economically liberal	Conservative Party
i	Daily	Compact	2010	Johnston Press	Centrist (aimed primarily towards younger readers and commuters)	None

A lot of the companies own more than one newspaper which clearly shows that thy have more power because if they are making it look like more than one newspaper are thinking this then they have more chance of presiding people to think in way that the think.

The Leicester Mercury is a British regional newspaper for the city of Leicester and the counties of Leicestershire and Rutland. The paper began in the 19th century as the Leicester Daily Mercury and later changed to the present title 

Within the last couple of years the news has developed a lot and the use of social media, mainly being Facebook, has blown up massively! The latest sites would be twitter and so on. What they are doing is creating pages on these websites so it is easier to see what people think of it and they can easily create poles and other helpful reviews so they can really interact with the people they are bringing the information to.

Shriky's theory is used for people who don't want to see all the news so they can follow certain pages so that they only see what they want to see this is now a race for who can get the most followers so the most people can see their page.

Multiple newspapers are owned for example The Observer and The guardian are both owned by Scott Trust limited. Who are Centre left which is obvious because they are owned by the same company this means the same sorts of people are working on the articles which is good because most people don't realise that they are owned by the same company which means that they will think more than one newspaper thinks the same thing which influences them to think that way.

Massive Attack

Massive Attack

- Who are they?

They are an english group who were formed in bristol 1988. They had 4 members who consisted of Robert "3D" Del Naja, Grant "Daddy G" Marshall and formerly Andy "Mushroom" Vowles ("Mush") before he left the group.

- The album 'Blue Lines.'

Their debut album Blue Lines was released in 1991, with the single "Unfinished Sympathy" reaching the charts and later being voted the 63rd greatest song of all time in a poll by NME.

- The song and video 'Unfinished Symphony.'

- Baillie Walsh (Music Video Director)

The group has won numerous music awards throughout their career, including a Brit Award—winning Best British Dance Act, two MTV Europe Music Awards, and two Q Awards.They have released five studio albums that have sold over 11 million copies worldwide.

- 'Street culture'

- What is 'post-punk'?

denoting a style of rock music inspired by punk but less aggressive in performance and musically more experimental.

The Big Issue Essay Question

Analyse why The Big Issue magazine has used an intertextual approach to the referendum on its front cover.

Intertextuality is used to make you relate shows to the show and almost make light of the situation. They used clever word play an puns to joke about political situations. This an come across offensive to a lot of people. Intertextuality is the relationship between texts. The Big Issue used Intertextuality on the cover of this paper that's talking about Brexit, this being a big issue at this point in time and a lot of people want to know about it, the cover shows four politicians: Nicola Sturgeon, David Cameron, Boris Johnson and Nigel Farage, they are only their heads and are placed on top of the famous Swedish pop group Abba.Only an older audience will get this and find it funny as the group was mainly popular from 1974-1982 so their younger readers won't get this. They are very clever with how they use the Intertextuality as they don't want to a fend anyone but a the same time they aren't afraid to voice their opinion and everything they are saying links to the name or lyrics of one of Abba's songs, for example David Cameron is saying 'Knowing me, knowing EU' this would be funny as it's a pun of one of Abba's songs called 'Knowing me Knowing you' so although this pun is smart and funny it is only relevant to those who know Abba and their music. To other people this reference would be irrelevant and might go over their heads. Another use way they used Intertextuality is by the cover title which reads 'The Winner Takes It All' which is another reference to an Abba song. This time talking about how depending on the vote we will either leave or remain in the EU it will be one or the other it cannot be a mix which is why they have used this cleaver pun. This means that the people who not as familiar with Abba might not get all the references and find it hard to relate this means it will mean nothing to them and make them not buy it! This is a problem for the article writer because they will want as many people as possible to buy it. They might have to try and include people that the younger generations know and like to get them to buy their product.

The Big Issue Covers

The photo of Benedict Cumberbatch shows him in his sherlock Holmes outfit. The fans of the series will identify his outfit straight away and realise that there is news about the new series coming out. This is a great thing for them as they would have been waiting to find out wen the new episodes are out. The look on his face represents his character in the series, he is a very serious person who only cares about his work. next we have the masthead in the top left hand corner of the page. They put this in a very obvious place so it is easy to spot and people who often read the big issue will be able to easily identified it and get it. They use a banner in the top right to make this stand out and make you look at the 'sale' section trying to get you to buy something. They have some quotes about what people have said about the series at the bottom togged people who haven't seen it to go and watch it.

Editorial Comments Comparison

similarities
-Small masthead
-Column style (text based, no images)
-Authoritative, persuasive tone
-Subheading= outlines opinion
-Based on current affairs
-2/3 different comment articles

Differences
-Guardian have more statistics
-Guardian is written for more educated people/ have better vocabulary
-Daily mail is easier to read/ less challenging vocabulary

The reason that people go back to the same newspaper each time is because a lot of he people who write these articles feel or have the same views as the readers which is one of the reasons they come back each time.

Also the daily mail is more enjoyable which means it is more escapable this is done through the use of celebrities, this is instead of all of the political this that are happening and the guardian can bore you a lot of the time with large words and facts.

My TV Drama

questions
1. What Media Language have you used in your title sequence and how do they follow the codes and conventions of this element of a TV Drama?
-As you can see from what our opening scene we have lots of scenes from what will happen in the show. This is very common in crime tv shows because it intrigues you in to watching the program because you start to get a sense of hats going to happen in the show.
2. What genre is your TV Drama and how is that made clear in your title sequence?
-we have made it very clear that it is a crime drama because you can see that there is a large use of weapons drugs and violence which is a big part of this genre. Also have included the police which means that there is an element of risk in the show which is entertaining.
3. When in your episode will your title sequence occur and why?
-We will have a recap at the start of what happened last week so that people who have forgotten or are coming back to the show knows whats going, then we are going to have the title sequence which will be clips from throughout the series that have already happened.
4. How does the mise en scene of your title sequence suit the chosen genre, setting, era and the narrative of your programme?
-The props that are used in our title sequence will relate to crime because they are the stereotypical representation of what 'young' people used to commit crimes and to get into trouble. We also have the enforcers who are the police and when you think of them you relate it to flashing lights and cars.
5. Who would be the target audience of your programme and what will appeal to them about your TV Drama idea? How is this communicated in the title sequence
-the age range that we will be going for is 14-24, this is because they can relate to the characters because they are the same age which means that if they have problems that are the same as the character then they might be able to not make the same mistakes.
6. What TV Dramas did you refer to for inspiration for your own original idea?
-i would say power was one of our groups favourite shows which is why a lot of our themes are the same we both have the drugs and violence and also have the thrill of having police that could catch them at any point and change everything.
7. If you were asked to complete a textual analysis of your title sequence, how would you comment on the director's use of camerawork, editing, sound andmise en scene?
-
8. What are the strengths and weaknesses of your title sequence? 

My TV Drama Pictures

An Evolving Media Product

First of all the daily mail online has more advertising. This would lead me to believe that their news wasn't as serious as the guardians. Next we have the fact that the Daily mail has a more boring background compared to the guardian who has a more colourful background. This is designed to draw you in to the post.

1. Name the two online editions and put links to the websites on to your blog post. https://www.theguardian.com/uk http:// www.dailymail.co.uk/home/index.html
2. Looking at each in turn, do they follow the same codes and conventions as their print publications. If not, explain how they differ. Label an image of each page with any new conventions when compared with the print version of the brand and comment on the purpose of these extra digital elements.
3. How are the news values made clear on the digital publications? Do the political ideologies remain the same and how can you tell?
4. Do you think that both platforms (online and print) attract the same readership or not? Explain your answer referencing the readership data you have been given for both publications.
5. Who do you think invests more capital in producing their online brand? Consider why this may be the case when thinking about readership habits.
6. How do you think the two brands generate income or profit from their online publications?
7. What interactive elements are available on the online platform and how might they increase reader loyalty?

TV Series Review

Shooter

The opening credits of shooter are abstract because you see bullets flying into what's meant to be someone's body to show how much damage a bullet will do to you if it hits you. It also looks like you see soldier who are doing an operation and an American flag which shows that they are patriots and they would d anything to keep people safe. This becomes apparent in the series when you see the extent to what bob-lee swagger goes to, to keep his family safe. The props that are used is guns, you see this in the opening credits when you see the people with guns. They play a vital role because they are used to kill so many people. The editing technique used is cross cutting. The sound track is quite a gripping theme tune, it makes you want to watch the show and see why it is entertaining, it does a great job of enticing you. 



suits

Below is the intro for one of my favourite TV programs at the minute, which is suits. It does not have a conventional into. What I mean by this it has a proper song as an intro. This shows that they have lots of sound track which is a big part of suits because it heavily relies on you feeling a certain way, they do this through the use of music to create an atmosphere. It uses cut editing to move from one frame to another and this mirrors the fact that it is a sleek show that is very professionally done. The opening few seconds shows the main character in a suit which is the costumes and big high rise buildings which are used as a prop in the series because they use it as their base of operation. This connotes that they are big corporate lawyers who are working in major law firms. It also shows how mike, the other main character, wakes up in the morning and his room isn't very tidy. This is foreshadowing that he does not know what he is doing and he isn't as successful as Harvey. This is also backed up by how he rides a bike to work. Finally when the camera is shown on Harvey it is from a low angle this is showing he is above everyone else, and mike we see him in bed being lazy and we are looking down on him.

stranger things

Clip 1- sound
The diegetic sounds of the game they are playing creates an atmosphere of excitement. This makes you part of the game, the director has done this to make you feel like you are one of the kids. This is a technique used to feel for the characters and get you on their side from the start.
Next we have non diegetic which is used as a theme tune for the series you start referencing it and linking it to the programme.
Finally we have synchronous sound which links the game that they are playing, when mike says 'boom' and they all get scared this makes you feel like them and wha it was like when you were a kid. This is designed to make you think of what it was you did when you were a kid.

camerawork
the long shots that are used are designed show the kids are riding there bikes together and that they are a close group of friends. This puts you in that friend group and makes you feel for them.
next we have close shot of them when they are playing the game, this shows how serious they all are. This takes you back to the time that you would play with all your friends and would really get into it like your life depended on it.
the low angle shot shows that the mum is in charge and that she has power over what they do, this makes you think back to being kid and wanting to play for 5more minutes for someone telling you you can't. this makes you empathise with the characters.

Editing: The main editing technique used is cut, this is used to show the different camera angles around the room but also keeps the camera close to the kids to show any action that’s going to happen, this links in with fast paced editing that is also used, although there isn’t much action going on there is still fast paced editing used so they the board game feels more real because that’s how it feels for them this represents how they think and act, to them it isn’t just a game it is scary and they need to make quick decisions. Shot reverse shot is also used to show when each kid is talking but also cut from one over the shoulder shot to another.

mise-en-scene
The old fashion clothing is setting the scene when it comes to when it was set. This is because they really want to put the point across of how different they were back in them days. For example they had phones that needed wires and you cannot work and also they would smoke indoors that was very common. it is designed to show the contrast of how times has changed. It is also showing you what kind of characters they are. For example the police man pushes his teeth then has a drag on his fag and washes it all out with some beer. This shows that he is a broken man and that he has a lot of issues. This is highlighted by the fact his lives in a secluded and isolated area which symbolises that he likes to be alone.

News: An Evolving Media Product

News: The Political landscape of Britain 

Conservative
The Conservative Party, officially the Conservativeand Unionist Party, is a centre-right political party in the United Kingdom. It is currently the governing party, having been so since the 2010 general election, where a coalition government with the Liberal Democrats was formed. The leader of the party is Theresa May, the current prime minister. 

Labour 
The Labour Party is a centre-left political party in the United Kingdom. It has been described as a broad church, bringing together an alliance of social-democratic, socialist and trade-unionist outlooks. The leader of this part is Jeremy Corbyn

Ukip
The UK Independence Party is a Eurosceptic and right-wing populist political party in the United Kingdom. Headquartered in Newton Abbot, Devon, its current leader is Henry Bolton.

Liberal democrats 

It was formed in 1988 as a merger of the Liberal Party and the Social Democratic Party (SDP), a splinter group from the Labour Party. The two parties had formed the SDP–Liberal Alliance seven years prior.

At the 2010 general election, led by Nick Clegg, the Liberal Democrats won 57 seats, making them the third-largest party in the House of Commons, behind the Conservatives with 306 and Labour with 258. With no party having an overall majority, the Lib Dems agreed to join a coalition government with the Conservatives, with Clegg becoming Deputy Prime Minister and other party members taking up ministerial positions.

Daily Mail VS The Guardian

The Guardian vs Daily Mail 
The Daily Mail is a conservative middle market British daily that was established to address the then newly literate middle class that exploded in the late 19^th century. Currently owned by the Daily Mail and the General Trust.

The Guardian founded in 1821 is a British national daily newspaper. From its small start in the 19^th-century it is now one of the highest selling national daily newspapers in the United Kingdom. Formally a newspaper for businessmen and business followers, the Guardian was once backed by the non-conformist Little Circle. 

As some know, it is difficult for newspapers to survive without taking a strong stance political in the UK market. Defining a political stance is one of the few ways to secure a niche audience in the turbulent ever changing print journalism world of the UK.

The Guardian contains feature articles, columns, television and radio listings, and the ever-present crossword puzzle section. Since it changed from the Berliner format from the tabloid format, the Guardian features a daily Sport section.

 The Guardian redesigned its format in 2005. Due to a recent decline in print journalism in the UK, the Guardian has downsized tremendously from its glory days before. It is now, as most media agencies, heavily depended on advertisements. This shows what other people think of what the guardia was posting. This forced them to change the way they produced the news 

Textual Analysis for Mad Men

Camera
The first camera technique that you are exposed to is an establing shot of New York, you know that it is New York because of the taxi cars and the busy streets being looked over by high rise offices. This makes it seem like the people who are in these buildings are better than the people who are walking on the pavement. Next you have a birds eye view or an ariel shot. This is an extreme high angle shot where you are looking down on something. This links in well with the establishing shot and the idea of the people looking down on others. Also when we are in the building we are now shown tracking shots of the busy men moving through the building with authority. This is when the camera tracks the people moving through the office and is almost meant to be following them. finally we have an over the shoulder shot, this happens over multiple convocations where someone is talking and you can see this from over someones shoulder. This is to show who they are having the convocation with and who they are directing their comments at.

Sound 
The first of the sound techniques that i spotted was diabetic sounds this is where the characters can hear the sound that is being made. For example in the text the characters can here the secretary talking and having conversations this is done to add atmosphere and make the scene less awkward. Next we have non-diagetic sound, this is a sound that the characters cannot hear and what the audience can hear. For Mad Men this is at the start of the scene when you can here old fashion music which shows you what time frame it is set and gives atmosphere to the scene. Lastly we have synchronous sound, this is where a sound is linked to a place or a person and you relate them to this. In mad men this is the sounds are type writers this means that you know instantly that it is a office and this creates an atmosphere

Editing
The first editing technique they use is shot reverse shot, this is used when two people in a scene are having a convocation and the camera is going from one of them to another. This happens multiple times in mad men. For example it happens when the men are laughing at the man who is on the phone to his wife. This is designed to make the scene light hearted and funny and creates humour. Next we have continuity editing this is designed to make the scene flow more easily and make one scene link straight into another. This happens when the men walk from the elevator to the office they go from room to room and it all seems to be one movement.

Mise-en-Scene
The first one is the props that are used. They are there to create effect and bring another element to the scene. For example in mad men they are the yellow taxis, these are to relate them to scene location which is meant to be new york. We know this because they are known for their yellow taxis. Clothing is used to show what time of age this show is meant to be shown in, it is also used for showing what sorts of characters people are. So in mad men you have old fashion cloths which hows they are clearly business men who are from the 60's. this brings a big element to the show. This is also partnered with the props, smoking which is a prop used to show it is the 60's because we know that smoking was aloud indoors in the 60's.

Male Gaze Music Video Analysis

Video 1- taylor swift
The video makes the women look empowering an shows that they can do any jobs or tasks that a man could do. However it seems to me that they need the help of technology to help with what they do. The video is aimed at women and how they shouldn't be taken advantage of because of their sexuality
They also try to make the women in the video sexy and attractive to show how women can be dominant and good looking at the same time. The use of sow motion is used to show Taylor's and the other female characters beauty when they are all fighting their hair is done and they are tougher than what they would be this is a way of shows they are capable. Close us shots are also for the same reasons.


Video 2- Justin Timberlake

The video degrades women because they are not in control and he is singing about how he has 'tunnel vision' for a girl this shows that he is thinking of her because of her looks and not her personality. This proves the male gaze because it is saying men see women s objects and not as beings. the video is aimed at men to draw them in to the sexualised women. The rise en Scene for this is different to normal music videos they aren't wearing anything which means they are being sexualised by men


Video 3- Rhianna 
This video degrades women because it makes it sound like they are willing to do things like dancing on a pole, something that is frowned upon. and that they only do this for money and not because they enjoy it. It makes them sound money crazy and only care about that. It makes it sound like men are always in control of them. The video is clearly aimed at men to try and get more views by seducing the men who watch it. The girls in the video are meant to be 'sexy' and appealing to men.