Textual Analysis for Mad Men

Camera
The first camera technique that you are exposed to is an establing shot of New York, you know that it is New York because of the taxi cars and the busy streets being looked over by high rise offices. This makes it seem like the people who are in these buildings are better than the people who are walking on the pavement. Next you have a birds eye view or an ariel shot. This is an extreme high angle shot where you are looking down on something. This links in well with the establishing shot and the idea of the people looking down on others. Also when we are in the building we are now shown tracking shots of the busy men moving through the building with authority. This is when the camera tracks the people moving through the office and is almost meant to be following them. finally we have an over the shoulder shot, this happens over multiple convocations where someone is talking and you can see this from over someones shoulder. This is to show who they are having the convocation with and who they are directing their comments at.

Sound 
The first of the sound techniques that i spotted was diabetic sounds this is where the characters can hear the sound that is being made. For example in the text the characters can here the secretary talking and having conversations this is done to add atmosphere and make the scene less awkward. Next we have non-diagetic sound, this is a sound that the characters cannot hear and what the audience can hear. For Mad Men this is at the start of the scene when you can here old fashion music which shows you what time frame it is set and gives atmosphere to the scene. Lastly we have synchronous sound, this is where a sound is linked to a place or a person and you relate them to this. In mad men this is the sounds are type writers this means that you know instantly that it is a office and this creates an atmosphere

Editing
The first editing technique they use is shot reverse shot, this is used when two people in a scene are having a convocation and the camera is going from one of them to another. This happens multiple times in mad men. For example it happens when the men are laughing at the man who is on the phone to his wife. This is designed to make the scene light hearted and funny and creates humour. Next we have continuity editing this is designed to make the scene flow more easily and make one scene link straight into another. This happens when the men walk from the elevator to the office they go from room to room and it all seems to be one movement.

Mise-en-Scene
The first one is the props that are used. They are there to create effect and bring another element to the scene. For example in mad men they are the yellow taxis, these are to relate them to scene location which is meant to be new york. We know this because they are known for their yellow taxis. Clothing is used to show what time of age this show is meant to be shown in, it is also used for showing what sorts of characters people are. So in mad men you have old fashion cloths which hows they are clearly business men who are from the 60's. this brings a big element to the show. This is also partnered with the props, smoking which is a prop used to show it is the 60's because we know that smoking was aloud indoors in the 60's.