Male Gaze Music Video Analysis

Video 1- taylor swift
The video makes the women look empowering an shows that they can do any jobs or tasks that a man could do. However it seems to me that they need the help of technology to help with what they do. The video is aimed at women and how they shouldn't be taken advantage of because of their sexuality
They also try to make the women in the video sexy and attractive to show how women can be dominant and good looking at the same time. The use of sow motion is used to show Taylor's and the other female characters beauty when they are all fighting their hair is done and they are tougher than what they would be this is a way of shows they are capable. Close us shots are also for the same reasons.


Video 2- Justin Timberlake

The video degrades women because they are not in control and he is singing about how he has 'tunnel vision' for a girl this shows that he is thinking of her because of her looks and not her personality. This proves the male gaze because it is saying men see women s objects and not as beings. the video is aimed at men to draw them in to the sexualised women. The rise en Scene for this is different to normal music videos they aren't wearing anything which means they are being sexualised by men


Video 3- Rhianna 
This video degrades women because it makes it sound like they are willing to do things like dancing on a pole, something that is frowned upon. and that they only do this for money and not because they enjoy it. It makes them sound money crazy and only care about that. It makes it sound like men are always in control of them. The video is clearly aimed at men to try and get more views by seducing the men who watch it. The girls in the video are meant to be 'sexy' and appealing to men.