They have made it straight to the point and very simplistic this is because you are only buying an energy drink its not something that is complicated so you don't need a lot of writing you just need the point, it will most likely be seen on the side of a bus so it would need to be read quickly which is something to draw you in and then a celebrity to relate to the company. They are using simple ideas like the fact that yellow represents energy so subconscious you think about what kind of product it is and then when you need some energy you think of that company.
The camera angle is straight on, this is trying to mean that they wanna get straight to the point. They want you to know exactly who he is and why you should buy the drink. This is a close of of just his face because they want to make him as big as possible on the poster because they want him to be broadcasted to the world that he is seen drinking this drink. He is in his Real madrid kit to show that he is the best and is playing for the best team which means that if you drink it then you will be the best.
The phrase 'in a different league' shows that he had moved into a different league from when he first started to be noticed and where people know him from. He now plays for real madrid and has clearly gone into another league but this is not what they mean. He is one of the best players in the world because of his skill pace and power this makes him better than the rest and this is were the 'different league' comes from because no one it quite like him and he is a special kind of player.
He would have been old to look as serious as possible to show that he takes him job very seriously and that he wants to win games and do well for his club. This would show that if you want to be serious about a sport you will need Lucozade to be able to keep up with the rest. This is obviously not true but it makes you feel like you had more energy or the edge over people which can make you perform better and works as a bit of a placebo.
They are using bright lighting to show that he has a bright future which makes you think you might have bright future. It also makes him more attractive and makes you want to be like him and in turn buy their product. They also darken one side of his face to show its not all fun and happy but it is worth it in the end and inspires people to buy their drink.
They have used the blue and the yellow background because this is the colour of a Lucozade bottle and as soon as you see the combination you instantly relate it to the company which is a great marketing scheme because its getting people to relate Gareth Bale to the company and the colours as well, which is the idea because when people see it in publican the sides of buildings or on buses or on billboards means that if they go into a shop the same day they might be tempted to go in and buy one which is the idea.
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