The photo of Benedict Cumberbatch shows him in his sherlock Holmes outfit. The fans of the series will identify his outfit straight away and realise that there is news about the new series coming out. This is a great thing for them as they would have been waiting to find out wen the new episodes are out. The look on his face represents his character in the series, he is a very serious person who only cares about his work. next we have the masthead in the top left hand corner of the page. They put this in a very obvious place so it is easy to spot and people who often read the big issue will be able to easily identified it and get it. They use a banner in the top right to make this stand out and make you look at the 'sale' section trying to get you to buy something. They have some quotes about what people have said about the series at the bottom togged people who haven't seen it to go and watch it.
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