similarities
-Small masthead
-Column style (text based, no images)
-Authoritative, persuasive tone
-Subheading= outlines opinion
-Based on current affairs
-2/3 different comment articles
Differences
-Guardian have more statistics
-Guardian is written for more educated people/ have better vocabulary
-Daily mail is easier to read/ less challenging vocabulary
The reason that people go back to the same newspaper each time is because a lot of he people who write these articles feel or have the same views as the readers which is one of the reasons they come back each time.
Also the daily mail is more enjoyable which means it is more escapable this is done through the use of celebrities, this is instead of all of the political this that are happening and the guardian can bore you a lot of the time with large words and facts.
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