Media Language and Representation: Unseen Advertisement

Analyse how the poster advertisement (Source A) has created meaning through the use of Media
Language in this source by comparing it to the Shelter advertising campaign.

The fact that there is a hand symbolising that only people can stop what is happening. It is in the shape of a peace symbol which means that they are an organisation that stops anything that isn't what they believe in but they don't do it through war or fighting but they do it by spreading peace and doing things by hand.

The Paradise Papers story coverage

Write up a description of the main differences between the two front pages from The Guardian and The Daily Mail, looking at both conventions and how the stories have been presented to the reader

As The Guardian is a broadsheet and The Daily Mail is a tabloid their cover is a lot different compared to each other as they are writing for a opposite audience. The first obvious thing about The Guardians cover is that they clearly show the Queens face taken from a note or a coin, but to highlight it even more they highlight it in yellow this as like a public shame as anyone walking past a shop will see the Queens face a read 'exploiting the poor', this will attract lots of readers. The Daily Mail take a different approach and make it seem like she didn't have a choice about it by using the word 'dragged', they also don't even add a picture of her instead they add a picture on the side of the well-known actor Millie Bobby Brown who plays Eleven from the popular series Stranger Things. Another clear way each newspaper attends to their readers is the language they use, The Guardian uses longer words and has a bigger vocabulary as their audience is going to be more educated compared to the readers of the Daily Mail.

 Write a paragraph outlining why you think the Guardian created a series of news articles looking at the same issue and how that may reflect the newspapers political ideology and news values.

The Guardian made a series of newspaper articles about the offshore accounts, all of the front covers which all involve the colour yellow, they do this to shame all the celebrities that had an offshore account by having them on the front cover so everyone can see them,

Look at the Mirror. The Daily Telegraph, Daily Express and the Independent online newspaper and consider what you learn about these two publications from their versions of the story and the front page conventions

Look at the online versions of these stories via Mail Online and The Guardian website. Compare and contrast their coverage. Use the sites to find out as much as you can about the story, so you fully understand it. What other media elements do the two websites provide readers (e.g.: audio or video clips, hyperlinks to other sites or connected stories).

Look at social media sites and explain how you think they encourage readers to interact with the story.

Massive Attack and Radiohead comparison

"Burn the Witch" is a song by the English rock band Radiohead, released on 3 May 2016 as the lead single from their ninth studio album A Moon Shaped Pool (2016). Radiohead developed the song for over a decade. "Burn the Witch" was accompanied by a stop-motion animated music video that pays was meant t be the 1973 British horror film The Wicker Man. During this video you see the police man who has been lead into the fields by the villagers who later on gets killed by them the mayor urges the inspector to climb into the wicker man, whereupon he is locked inside as a human sacrifice and the wicker man is set on fire. As the flames gather, the townspeople turn their backs and wave goodbye to the camera. The idea of the video is to depict the idea of mobs and gangs and how they shouldn't be aloud because they are out of control and slightly 'mad' at times. This does a great job of saying certain generations cannot be reasoned with and that they are out of controlled. 

The massive attack stages their music video in a very different way from the way that Radiohead does they do this by All of the members of Massive Attack appearing in the music video, however they are not meant to recognise by someone who wasn't looking, as they are background people who fit into the setting of the music video. They're all being represented as normal people who have been brought up through street life, following the urban style and that they are no different to those who have also been brought up in the same environment and this shows that they clearly know what is happening in the streets still. The main singer, Shara Nelson, is filmed whilst she is walking down the streets which demonstrates everything that is going on in the scene with the use of a wide angle shot which can be used to make you see more than just her and it makes you focus on what is going on around her.

Lucozade Advert Analysis

They have made it straight to the point and very simplistic this is because you are only buying an energy drink its not something that is complicated so you don't need a lot of writing you just need the point, it will most likely be seen on the side of a bus so it would need to be read quickly which is something to draw you in and then a celebrity to relate to the company. They are using  simple ideas like the fact that yellow represents energy so subconscious you think about what kind of product it is and then when you need some energy you think of that company.

The camera angle is straight on, this is trying to mean that they wanna get straight to the point. They want you to know exactly who he is and why you should buy the drink. This is a close of of just his face because they want to make him as big as possible on the poster because they want him to be broadcasted to the world that he is seen drinking this drink. He is in his Real madrid kit to show that he is the best and is playing for the best team which means that if you drink it then you will be the best.

The phrase 'in a different league' shows that he had moved into a different league from when he first started to be noticed and where people know him from. He now plays for real madrid and has clearly gone into another league but this is not what they mean. He is one of the best players in the world because of his skill pace and power this makes him better than the rest and this is were the 'different league' comes from because no one it quite like him and he is a special kind of player.

He would have been old to look as serious as possible to show that he takes him job very seriously and that he wants to win games and do well for his club. This would show that if you want to be serious about a sport you will need Lucozade to be able to keep up with the rest. This is obviously not true but it makes you feel like you had more energy or the edge over people which can make you perform better and works as a bit of a placebo.

They are using bright lighting to show that he has a bright future which makes you think you might have bright future. It also makes him more attractive and makes you want to be like him and  in turn buy their product. They also darken one side of his face to show its not all fun and happy but it is worth it in the end and inspires people to buy their drink.

They have used the blue and the yellow background because this is the colour of a Lucozade bottle and as soon as you see the combination you instantly relate it to the company which is a great marketing scheme because its getting people to relate Gareth Bale to the company and the colours as well, which is the idea because when people see it in publican the sides of buildings or on buses or on billboards means that if they go into a shop the same day they might be tempted to go in and buy one which is the idea.

Paradise Papers Case Study

the one on the right is the daily mail which is for capitalism which means that they are for the queen not being part of the scandal because she is the monarch and they like the idea of having a higher archy which means that the would not want her to be shamed. This is the opposite of the guardian who is socialism, their aim will be to make the queen look like she only cares about herself and they will be saying that if she did know about the money that it could have gone to the NHS or could have gone to the poor. Nobody knows exactly what the queen was doing and they don't know if she was part of it or not. They are both contrasting each other because the daily mail is saying she is the victim and the guardian is saying she is the problem. This is a very controversial problem that starts a lot of arguments between politicians and members of the public. This is because she is widely regarded as being a national treasure and people don't want to believe that their leader would be doing this and for the people that don't like her would be able to us this as ammo to prove that they don't want capitalism.

Media Language-
-Large amount of copy
-The layout is clear
-Yellow colour: eye catching, follows through 4 editions, decreasing in the yellow colour as the editions go on, which may be because the stories have less significance.
-There is a set logo for the paradise papers.
- On the front cover, there are smaller articles relating to the same issue, which his offering more 'evidence' for the reader to believe in what they are reading.
- All the topics on the front cover front follow the same ideologies.


Media Audiences
The newspaper is for capitalism they don't want their leader dragged into this. This is why they are making her sound like she is the victim which would mean that she would have been a part of this scandal because they respect her a lot and this she is not capable of doing something like this. The socialist


Media Representation
It is showing that women can be successful from a young age and not just men. It is trying to show gender equality and just because someone is a woman doesn't mean they can't make as much money or do as well as men. This can be seen in not the main story but the story about the school girl who is worth 5m. They use the word school girl to make younger people relate to her and make them feel like they can do it as well. Also along the same lines is the diet plane, who is made by a women who is a doctor so they they are trying to show that she is as good as others however they make her name in lower case and the mans in upper case this is gender stereotyping because they are meant to be an equal rights company however they are doing this. Also they are saying women are more bothered about how they look than men are and saying they care about their looks and what people think of them which portrays them as weak.


Media industries:
The media industry of the daily mail is that the queen hasn't done anything wrong and that they are making her out to be not be capable of doing something like this. This is because of capitalism and that she has done nothing wrong! On the other hand The guardian who is left wing, would want to make the queen out to be a bad person because they don't want a dictatorship. This is why they would want her to be involved in a scandal like this. This is because of socialism and they think that everyone should have a say and that not on person should be able to make all the decisions. They have a democratic style of leadership and they think that everything should be left to the mass of people because if most people think something then that is what is right and that it will make it fair and you will get lots of opinions. This does not always work because there must be a balance.

Old Spice Analysis

Who does the advertisement appeal to? How do you know this?

This is meant to make men think that they are not smelling how women want them to and they are trying to manipulate them into buying it and they are insulting there manly hood which they would not like. And he is also saying man which means that they are literally saying who they are directing the message at. They use a good looking male to make men think like they will become more attractive to women if they use this.

What parts of the poster contribute to engaging that audience?

For the women it is the shirtless man who they are attracted to and wish that there husband/ boyfriend looked like, this is why they might encourage there other half to get it. The men on the other hand might idolise his and want to be like him which could make them want to buy it ..

How is the product featured in the advertisement?

How do all the parts of the poster campaign work together to sell their product?

Radiohead

How long have they been together?

1985 so they have been together for 35 years 

How would you categorise their music?

Radiohead are an English rock band from Abingdon, Oxfordshire

How are they represented  in their promotional material (videos, photos etc)

Unfinished Sympathy Analysis

- Camera shots / angles

the use of a tracking shot is used because the are following the women singing. This is a technique used to give you her perspective.

A one shot is used swell, this is one of the hardest things to do when filming something, thesis because you have to be doing something for a long period of time and not go wrong. This can take hours to complete because the director might not necessarily be satisfied with the take.

At the end the women is walking away and it goes from a medium shot into a lancet and into a super long shot

- Lighting

- Settings

- Locations

- Costume

- Props

- Makeup

- Editing

- Sound

Ownership of Newspaper

The Daily Telegraph	Daily	Broadsheet	1855	The Barclay brothers' Press Holdings	Centre-right, conservative	Conservative Party
The Sunday Telegraph	Sunday	Broadsheet	1961	The Barclay brothers' Press Holdings	Centre-right, conservative	Conservative Party
The Times	Daily	Compact since November 2004	1785	News Corporation - Chairman and CEO Rupert Murdoch	Centre-right, conservative	Conservative Party
The Sunday Times	Sunday	Broadsheet	1822	News Corporation - Chairman and CEO Rupert Murdoch	Centre-right, conservative	Conservative Party
The Guardian	Daily	Berliner since 12 September 2005	1821	Scott Trust Limited	Centre-left	Labour Party
The Observer	Sunday	Berliner since 8 January 2006	1791	Scott Trust Limited	Centre-left	None
Financial Times	Daily	Broadsheet	1888	Nikkei Inc. - Japanese media company	Economically liberal	Conservative Party
i	Daily	Compact	2010	Johnston Press	Centrist (aimed primarily towards younger readers and commuters)	None

A lot of the companies own more than one newspaper which clearly shows that thy have more power because if they are making it look like more than one newspaper are thinking this then they have more chance of presiding people to think in way that the think.

The Leicester Mercury is a British regional newspaper for the city of Leicester and the counties of Leicestershire and Rutland. The paper began in the 19th century as the Leicester Daily Mercury and later changed to the present title 

Within the last couple of years the news has developed a lot and the use of social media, mainly being Facebook, has blown up massively! The latest sites would be twitter and so on. What they are doing is creating pages on these websites so it is easier to see what people think of it and they can easily create poles and other helpful reviews so they can really interact with the people they are bringing the information to.

Shriky's theory is used for people who don't want to see all the news so they can follow certain pages so that they only see what they want to see this is now a race for who can get the most followers so the most people can see their page.

Multiple newspapers are owned for example The Observer and The guardian are both owned by Scott Trust limited. Who are Centre left which is obvious because they are owned by the same company this means the same sorts of people are working on the articles which is good because most people don't realise that they are owned by the same company which means that they will think more than one newspaper thinks the same thing which influences them to think that way.

Massive Attack

Massive Attack

- Who are they?

They are an english group who were formed in bristol 1988. They had 4 members who consisted of Robert "3D" Del Naja, Grant "Daddy G" Marshall and formerly Andy "Mushroom" Vowles ("Mush") before he left the group.

- The album 'Blue Lines.'

Their debut album Blue Lines was released in 1991, with the single "Unfinished Sympathy" reaching the charts and later being voted the 63rd greatest song of all time in a poll by NME.

- The song and video 'Unfinished Symphony.'

- Baillie Walsh (Music Video Director)

The group has won numerous music awards throughout their career, including a Brit Award—winning Best British Dance Act, two MTV Europe Music Awards, and two Q Awards.They have released five studio albums that have sold over 11 million copies worldwide.

- 'Street culture'

- What is 'post-punk'?

denoting a style of rock music inspired by punk but less aggressive in performance and musically more experimental.