Old Spice Analysis

Who does the advertisement appeal to? How do you know this?

This is meant to make men think that they are not smelling how women want them to and they are trying to manipulate them into buying it and they are insulting there manly hood which they would not like. And he is also saying man which means that they are literally saying who they are directing the message at. They use a good looking male to make men think like they will become more attractive to women if they use this.

What parts of the poster contribute to engaging that audience?

For the women it is the shirtless man who they are attracted to and wish that there husband/ boyfriend looked like, this is why they might encourage there other half to get it. The men on the other hand might idolise his and want to be like him which could make them want to buy it ..

How is the product featured in the advertisement?

How do all the parts of the poster campaign work together to sell their product?