Wednesday, 9 January 2019

Cold War notes

Who was the Cold War between?

The Cold War was a period of geopolitical tension between the Soviet Union with its satellite states (the Eastern Bloc), and the United States with its allies (the Western Bloc) after World War II.

How long did it last?

About 45 years 


What was the effect on the residence 

The Cold War had many effects on society, both today and in the past. Primarily, communism was defeated. In Russia, military spending was cut dramatically and quickly. The effects of this were very large, seeing as the military-industrial sector had previously employed one of every five Soviet adults and its dismantling left hundreds of millions throughout the former Soviet Union unemployed

how was germany divided during the Cold War?

The separation of Berlin began in 1945 after the collapse of Germany. The country was divided into four zones, where each superpower controlled a zone. In 1946, reparation agreements broke down between the Soviet and Western zones. Response of the West was to merge French, British, and American zones in 1947.

Difference between east and west Germany

Separation of Berlin. ... On June 23, 1948, the westernpowers introduced a new form of currency into the western zones, which caused the Soviet Union to impose the Berlin Blockade one day later. After Germany was divided into two parts, East Germanybuilt the Berlin Wall to prevent its citizens from fleeing to the west.

NATO exercise- able archer 

Able Archer 83 is the codename for a command post exercise carried out in November 1983 by the North Atlantic Treaty Organization (NATO). As with Able Archer exercises from previous years, the purpose of the exercise was to simulate a period of conflict escalation, culminating in the US military attaining simulated DEFCON 1 coordinated nuclear attack. Coordinated from the Supreme Headquarters Allied Powers Europe (SHAPE) headquarters in CasteauBelgium, it involved NATO forces throughout Western Europe, beginning on November 7, 1983, and lasting for five days.

Wednesday, 12 December 2018

BBC1 radio Breakfast show

Are they playing a range of new music?
They play a multitudes of songs, they played a Brian Adam song in order to make light on the humour of the fact that someone got a song wrong and they were making a joke out of it, they then play a Khalid song in order to get it back onto the normal songs that will make younger people want to listen  Are they supporting emerging artists - especially those from the UK?
At the  start they only play song that everyone knows (of today) and will attack them the station then they start to play songs that will make people listen to up and coming artists. The younger listeners won't want to hear the emerging Are they providing a platform for live music?

Are they providing news, documentaries and advice campaigns to cover areas of relevance to young adults?

They start talking about Brekit and the football Are they offering at least 2 major social action campaigns across daytime and online each year, together with a number of other initiatives?

Are they interacting with their audience and how?

How are they appealing to all demographics within the 15-29 age group? How?

Wednesday, 28 November 2018

radio 1 demographic

measured by RAJAR who is the official body in charge of measuring radio audiences in the uk

RQIV framework 
Reach- the extent bbd is used 
quality- audience perception of various aspects 
impact- the extant to which bbd content delivers the bbd public purposes 
value of money- consideration of performance 

BBC aim
-Aims to reflect a diverse young audience 
-Represents the whole uk population 
line up, music and content should reflect the audience it is targeting 
-ethnic minorities 

Reach
-9/10 listen the radio each week (adults)
-BBC 67%
-ages 25-34 has decreased the most 
-buggest increase was in wales
-there are more male listeners than women 
-higher class also listen more (ABC1)
-Age 30 is the most common listeners

Reaching Audiences
-15-24 hors per week on average
-15% less than a decade ago
-42% of 15-24 follow social media pages
-radio one has a bigger impact on social media than radio two
-radio 2 have more live listeners
-radio one however is bigger overall
-the breakfast show has been loosing audience numbers year after year
-radio 1 controller ben cooper says it should not been solely judged on RAJAR numbers because they do smooch digital work
-90% of views lost were over 30's


Tuesday, 27 November 2018

Jungle book 2016 questions

1. They used many forms of media in order to promote the film, one was social media such as snapchat in order to get filters and get you invested in the film so when it comes out you go and see it. Next they posted billboards everywhere of the movie which means that everywhere you turn you would see it and then want to go and see it. This also works with when you’re friends go and watch it and then they tell you about it and then you want to go and see it.

2. Because of how much social media and other forms of digital media are used these days means that everyone is consuming tons of media every day and this means that it will now be the most important  form of marketing because it has the ability to become the biggest influencers of publicity

3. A new aspect of filming now is 3D this means that people who are into the jungle book and 3D can have the best of both worlds. Also the technology now means that they are able to do amazing things with it. Next we have vertical integration is where Disney owns most of the company’s that they use in order to make the film, this cuts down on time and money when making the film. The original film was completely made by Disney.

4. The original film was targeted towards girls, they have now changed this by using special effects and cgi in order to appeal to boys and men because stereotypically this is what boys like.  They also re made the film because they wanted to appeal to the people that watched it the first time and then the people who watched the first remake and finally the children who have never watched it and grew up with the original

5.The Difference Between Copyright and Trademark. While both offer intellectual property protection, they protect different types of assets. Copyright is geared toward literary and artistic works, such as books and videos. A trademark protects items that help define a company brand, such as its logo.

6. He wanted it to be more unique and dark but at the same time he wanted the keep the beauty of the original 

7. This meant that it was a lot more realistic and they could use the massive vault of Disney archives that they have built up over the years in order to make the film production smoother and more efficient. Is also meant that they would only have one human character and all of the other ones would be animated this means that they had to make them walk like they are actual their and figure out how the animals would interact with the environment that they were put in. This could have been from lying down to running though the forest 

8. Like I have said in the previous section they build up the animals in sections. This means that first they get their bone structure and then put the skin on and then finally they put the fur or what ever they are covered in to make them act real 

9. To play homarge to the 1967 JB they used cell animation at the start of the film to give that old fashioned feeling and make the people who watch the original get that nostalgia feeling 

Friday, 23 November 2018

Minecraft homework

Key terms
Digitally convergent media
Distribution
Production
Consumption

Media industries
A recent report by the UKIE suggests that the global games market is now worth in excess of US$100 billion a year, with projections estimating revenue of US$120 billion by 2020 after a pattern of continued growth.
In comparison to traditional media like film, radio, print and television, video games are much younger, exponentially growing since the 1970s.

Minecraft
Minecraft is a sandbox game, created and developed by Swedish based Mojang Studios. The game has been described as a virtual world of Lego that involves following simple instructions in order to play it: explore, mine and build.
Formats: By 2012, Minecraft was available for Xbox 360 and Xbox Live. In 2013, Minecraft: Pi Edition, meant for educational purposes for novice programmers and players, was also released. In 2014, Microsoft acquired Minecraft intellectual property for $2.5 billion.
Distribution: Versions of the game can be purchased over the internet using such outlets the Playstation Network or Xbox Live Arcade.
Genre - Sandbox game: A game free of structure and constraint; players are free to roam and make choices about how they use available content.

Media audiences
There are many discussion points to consider when looking at audience reception and use of Minecraft. Multiple gameplay modes are now available across several platforms now that the game is finally available across all markets on all consoles and hand-held devices.









Monday, 12 November 2018

jungle book 2016

2016
The intent this time around was to make a Jungle Book movie, at cost of $175 million,
this time around they used a little boy called Neel Sethi worked alongside a cast of characters who were created entirely in CGI, and voiced by famous actors like Bill Murray and Lupita Nyong’o, who recorded their parts months later. 
it racked up a global $1b tickets sold over the course that it was in theatres 

-All animals and landscapes etc. were created on computers, mostly by the British Digital effects house MPC

cel animation as a homage - multiplane layers during the first scene (intro part)

-The producers tried to keep the animals as close to the normal anatomy of that animal to make sure it was as realistic as possible

-Some of the producers went to other countries like India to look at Jungles and such to help create realism

walt disney home entertainment realised it on VHS in 1991 and on dvd in 2007 
it is a vertically integrated and they own many company in order to get the message out to a wider audience 

Created with intent of a realistic look.

Humour would've been too broad for a live action.


Disney were open to faureau's new approach.

Wednesday, 7 November 2018

jungle book 1967

copy right 
Copyright legally protects an author's works and as a result, it is vitally important in book publishing. According to the U.S. government, "Copyright is a form of protection grounded in the U.S. Constitution and granted by law for original works of authorship fixed in a tangible medium of expression.

Copyright, a form of intellectual property law, protects original works of authorship including literary, dramatic, musical, and artistic works, such as poetry, novels, movies, songs, computer software, and architecture.


All works published in the United States before 1923 are in the public domain. Works published after 1922, but before 1978 are protected for 95 years from the date of publication. If the work was created, but not published, before 1978, the copyright lasts for the life of the author plus 70 years.


Explain why Walt Disney Company would have been lobbying for 'The Mickey Mouse'


This is when you try and persuade the government into copy writing something, in walts case this was him trying to save his characters from being stolen. 


1967


the  budget of the film was $4m. this was for the whole of the production and how much money they had to spend o the film as a whole
the box office numbers that they bought in was about $141m
and the entire money that it made was around $378m

it used cutting edge technology for its time even though it is nothing special now the animation shocked the world 

The Jungle Book was released in 1976 by Walt Disney Productions and was made by traditional cel animation in Walt Disney Studios to keep the costs at a minimum. The use of multiplane was developed to create a 3D effect.  Disney's personal control affected all stages of production and distribution. Bil Peet helped to storyboard the plot


The Jungle Book is the final film Walt Disney helped make and was more personally involved in the production of the film.


Processes of a film:
-conception (the idea of the film)
-pre-production (storyboarding, casting, scriptwriting, funding)
-production (filming)
-post-production (editing, sound design)
-released (theatricle, straight to DVD, online, marketing)


they have a large vault of ideas which means that they have loads of fresh ideas and they don't have to start from scratch. it also means that they can save time when it comes to editing and making the animations because they can use landscapes that have already been created and cut from other films 

DVD sales have been decreasing over the years