radio 1 demographic

measured by RAJAR who is the official body in charge of measuring radio audiences in the uk

RQIV framework 

Reach- the extent bbd is used 

quality- audience perception of various aspects 

impact- the extant to which bbd content delivers the bbd public purposes 

value of money- consideration of performance 

BBC aim

-Aims to reflect a diverse young audience 

-Represents the whole uk population 

line up, music and content should reflect the audience it is targeting 

-ethnic minorities 

Reach

-9/10 listen the radio each week (adults)

-BBC 67%

-ages 25-34 has decreased the most 

-buggest increase was in wales

-there are more male listeners than women 

-higher class also listen more (ABC1)

-Age 30 is the most common listeners

Reaching Audiences
-15-24 hors per week on average
-15% less than a decade ago
-42% of 15-24 follow social media pages
-radio one has a bigger impact on social media than radio two
-radio 2 have more live listeners
-radio one however is bigger overall
-the breakfast show has been loosing audience numbers year after year
-radio 1 controller ben cooper says it should not been solely judged on RAJAR numbers because they do smooch digital work
-90% of views lost were over 30's