RQIV framework
Reach- the extent bbd is used
quality- audience perception of various aspects
impact- the extant to which bbd content delivers the bbd public purposes
value of money- consideration of performance
BBC aim
-Aims to reflect a diverse young audience
-Represents the whole uk population
line up, music and content should reflect the audience it is targeting
-ethnic minorities
Reach
-9/10 listen the radio each week (adults)
-BBC 67%
-ages 25-34 has decreased the most
-buggest increase was in wales
-there are more male listeners than women
-higher class also listen more (ABC1)
-Age 30 is the most common listeners
Reaching Audiences
-15-24 hors per week on average
-15% less than a decade ago
-42% of 15-24 follow social media pages
-radio one has a bigger impact on social media than radio two
-radio 2 have more live listeners
-radio one however is bigger overall
-the breakfast show has been loosing audience numbers year after year
-radio 1 controller ben cooper says it should not been solely judged on RAJAR numbers because they do smooch digital work
-90% of views lost were over 30's
Reaching Audiences
-15-24 hors per week on average
-15% less than a decade ago
-42% of 15-24 follow social media pages
-radio one has a bigger impact on social media than radio two
-radio 2 have more live listeners
-radio one however is bigger overall
-the breakfast show has been loosing audience numbers year after year
-radio 1 controller ben cooper says it should not been solely judged on RAJAR numbers because they do smooch digital work
-90% of views lost were over 30's