similarities
They both highly sexualise women in these videos as the target audience is mainly men. This is done to try and attract them into watching the video. It is also done to try and make women also want to watch it because they will want to be beautiful like these women. However this will turn away a lot of people because it is giving people a false sense of what they should be doing with their life, it might encourage them to go out and do things like this which might not e the best thing for them. Also it makes them think badly of the younger generation because of the things that they wear.
Differences
One end with them on a beach which shows that they enjoy being outdoors with friends, and one ends with them being in a club which shows that they enjoy the night life and the glamour that goes with it all. Also the first one sexualises them like the second one does but they are having fun in the second whereas they are just being used in the first one making them look like something they may not be.
This video also highlights the fact that the sorts of people that like to listen to dance music are going 'on a journey' of some sort, for the people listening it is metaphorical but for the people in the video they are bringing this image to life and this makes people relate to it and find themselves in the videos.
Look closely at these video applying media language to your analysis. Look at the conventions of moving image - camera, sound, editing and mise-en-scene. You need to comment on the genre - look at narrative, performance or abstract music videos.
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