Music Video Analysis

narrative conventions

this is that they are always trying to have fun, for example you never see someone in a dance video looking bored or like they are not doing something fun. This is them trying to say that when you're dancing or listening to this music you will never be bored. This means that when you are bored you will think of listening to this music which is a great marketing tactic that they employ.

representation of gender

They are also young people who would be the sorts of people who would be dancing. This means that they are trying to target the younger generation into listening to their music. It also influences them to go out and dance and have a good time. This might be because they think that to many kids are sitting inside playing on their games and that they should be going out and doing things like dancing because it is good for them. The name of the song also represents something for kids because you sing them a 'lullaby' and this would 

This video also highlights the fact that the sorts of people that like to listen to dance music are going 'on a journey' of some sort, for the people listening it is metaphorical but for the people in the video they are bringing this image to life and this makes people relate to it and find themselves in the videos. However they are not using kids in this video they are using an older gentleman which is why they reference things like 'church on a Sunday' like only old people are going to go to church. And that even people of this age are going through their own journey.