They are appealing to a younger audience because they have added interesting things to the cover such as a volcano coming out of his head which would appeal to them as they might find this cool. The text that they have used is trying to get you to think of what their product will smell like. The fact that they have put 'this fact has not been fact checked which means they are most likely doing the to make it light hearted and appeal to the younger audiences. This links to their company because they are known for being funny with their commercials. He is also 'wearing a beach' which means that they are trying to make you think that you will smell like a holiday and the 'freshest' places which is appealing for younger generations.
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