marketing fashion

How do companies promote their products 

ORGANISE A GIVEAWAY ON FACEBOOK/ INSTAGRAM: THE LIKES AND FINES PILE UP

PHOTOSHOOT: PICTURE YOUR CLOTHING LINE

SOCIAL MEDIA AS YOUR TRUMP CARD: MORE VISITORS ON YOUR ONLINE CHANNELS

BLOGGERS: PROMOTE YOUR BRAND RECOGINITION

COLLABORATE WITH WEBSHOPS: MULTIPLY YOUR CUSTOMERS

WORD-OF-MOUTH ADVERTISING: HAPPY CUSTOMERS WILL SPREAD THE NEWS

The demographic for this brand would be skater kids and people who enjoy surfing or other out door activities. As you can see in the photo you have two lads that are about 17 in age and one is holding a surf board that has the logo on the side of it. This is stussy's way of showing who they are targeting.







TOMS isn’t just engaged in corporate philanthropy to make a quick buck; it’s a core part of the company’s values and brand. 

TOMS was founded by Blake Mycoskie in 2006 following a trip to Argentina. During his visit, Mycoskie saw firsthand how people living in impoverished areas of Argentina had to live without shoes, a challenge that many of us likely give little thought. Inspired by his trip, Mycoskie decided to establish his company with giving in mind.

Since 2006, TOMS’ footwear business has donated more than 60 million pairs of shoes to children in need all over the world. As if that weren’t enough, TOMS’ eyewear division has given more than 400,000 pairs of glasses to visually impaired people who lack access to ophthalmological care.

Some ads try to convince consumers to buy things that will actually cause them harm. According to the FTC, advertisements are unfair if they push products that cause or are likely to cause substantial consumer injury that could not be reasonably avoided. For instance, if a drug has serious side effects that are not outweighed by the benefits, making ads for the drug could constitute unfair advertising.