statement of intent

My statement of intent will be that i have an outdoor image such as the one that I have now and then i will get some of the people in my class to model cloths that i think will fit my brand and then i will photo shop them on to the background. Following this I will then i will place my logo on the page somewhere that is eye catching and they know where to find some of my other clothing. I will also try and get people to model different types of clothing so i can appeal to a wider range of people, it will also show that the people who are making the cloths will be payed well, this will mean that it will fit my marketing needs and people it will also mean that it will tell them what sort of image i am trying to have 

Explain how the political context in which newspapers are produced, influences their ownership and regulation. Refer to The Guardian and The Daily Mail newspapers you have studied to support your answer. 

marketing fashion

How do companies promote their products 

ORGANISE A GIVEAWAY ON FACEBOOK/ INSTAGRAM: THE LIKES AND FINES PILE UP

PHOTOSHOOT: PICTURE YOUR CLOTHING LINE

SOCIAL MEDIA AS YOUR TRUMP CARD: MORE VISITORS ON YOUR ONLINE CHANNELS

BLOGGERS: PROMOTE YOUR BRAND RECOGINITION

COLLABORATE WITH WEBSHOPS: MULTIPLY YOUR CUSTOMERS

WORD-OF-MOUTH ADVERTISING: HAPPY CUSTOMERS WILL SPREAD THE NEWS

The demographic for this brand would be skater kids and people who enjoy surfing or other out door activities. As you can see in the photo you have two lads that are about 17 in age and one is holding a surf board that has the logo on the side of it. This is stussy's way of showing who they are targeting.







TOMS isn’t just engaged in corporate philanthropy to make a quick buck; it’s a core part of the company’s values and brand. 

TOMS was founded by Blake Mycoskie in 2006 following a trip to Argentina. During his visit, Mycoskie saw firsthand how people living in impoverished areas of Argentina had to live without shoes, a challenge that many of us likely give little thought. Inspired by his trip, Mycoskie decided to establish his company with giving in mind.

Since 2006, TOMS’ footwear business has donated more than 60 million pairs of shoes to children in need all over the world. As if that weren’t enough, TOMS’ eyewear division has given more than 400,000 pairs of glasses to visually impaired people who lack access to ophthalmological care.

Some ads try to convince consumers to buy things that will actually cause them harm. According to the FTC, advertisements are unfair if they push products that cause or are likely to cause substantial consumer injury that could not be reasonably avoided. For instance, if a drug has serious side effects that are not outweighed by the benefits, making ads for the drug could constitute unfair advertising.

fairtrade

products
banana
coffee
gold
chocolate
beauty products cotton
flowers
sugar
coco


brands
divine
karma cola uk
people tree
zaytoun
cafedirect



Fair trade is a social movement whose stated goal is to help producers in developing countries achieve better trading conditions and to promote sustainable farming. Members of the movement advocate the payment of higher prices to exporters, as well as improved social and environmental standards. The movement focuses in particular on commodities, or products which are typically exported from developing countries to developed countries, but also consumed in domestic markets (e.g. Brazil, India and Bangladesh) most notably handicrafts, coffee, cocoa, wine, sugar, fresh fruit, chocolate, flowers and gold.

With Fairtrade you have the power to change the world every day. With simple shopping choices you can get farmers a better deal. And that means they can make their own decisions, control their futures and lead the dignified life everyone deserves.