statement of intent

My plan is to try and incorporate as many things as possible that will target the audience demographic that jam going for. This means that it will have to be relatable for the age group 16-25. This will mean young adults. This means that they are trying to find out who they are and trying to be free.

This will mean that the sorts of cloths that the people will be wearing are trendy and and most likely will be expensive. This is because the sorts of people i am trying to make it appeal to are of the A/B demographic, this means they are wealthy and they will have money to spend on nice cloths. This means that they appreciate clothing that costs more because they wear it. this will make them relate.

The location will be somewhere that is sunny and looks like you could have fun there. This is because i want them to get a warm vibe from the sun and have that feel good factor. This means people will get that 'summer vibe' and links it back to a time that they heard music in these locations and makes them reminisce in what they have done in the past. I am playing on going down to the sea side in oder to get some of these clips this is so that I can make people think of when they are on holiday.

The song that I will pick will be upbeat because it is dance music that follows the main person they will most likely start at home and it will see the journey. It will be a song that people can have a good time to have are able to dance, it will have to have a continuous beat. People will not want to dance to a slow beat that is sad or depressing.

I am going to have one main character in my narrative and then i will have a group of people that will go around having fun with this person In the narrative they will be dancing and having fun. I will use the use of cars to show that they are going on a trip somewhere and that they are going on a journey at this point in their life. this represents the changes that teenagers go through and some of the things that they have to deal with. they will want to be having fun and not worry about school or any problems they might have the song will try and get rid of the stress in their life.

culture appreciation

This video has recently go viral for many reasons, they are trying to say there are certain things wrong with america and these are them that they are trying to say; 

• police brutality 
• shootings of some sort 
• african music symbolises people think african people are the problem
• riots
• robbery 
• gangs 
• drugs

Dance Music Video Comparisons

similarities

They both highly sexualise women in these videos as the target audience is mainly men. This is done to try and attract them into watching the video. It is also done to try and make women also want to watch it because they will want to be beautiful like these women. However this will turn away a lot of people because it is giving people a false sense of what they should be doing with their life, it might encourage them to go out and do things like this which might not e the best thing for them. Also it makes them think badly of the younger generation because of the things that they wear.

Differences

One end with them on a beach which shows that they enjoy being outdoors with friends, and one ends with them being in a club which shows that they enjoy the night life and the glamour that goes with it all. Also the first one sexualises them like the second one does but they are having fun in the second whereas they are just being used in the first one making them look like something they may not be.

This video also highlights the fact that the sorts of people that like to listen to dance music are going 'on a journey' of some sort, for the people listening it is metaphorical but for the people in the video they are bringing this image to life and this makes people relate to it and find themselves in the videos.

History for Music

Disco music- these sorts of songs are the classic ones that the older generation would listen to. Most disco music was around in the 70's to the 90's and in recent years it has not been as popular. You will hear bands such as Abba. Pop music intended mainly for dancing to at discos, typically soul-influenced and melodic with a regular bass beat and popular particularly in the late 1970s.Origins of the term and type of nightclub. The term disco is derived from discothèque (French for "library of phonograph records", but it was subsequently used as a term for nightclubs in Paris). By the early 1940s, the terms disc jockey and DJ were in use to describe radio presenters.

house music-It all started in Chicago's Southside in 1977, when a new kind of club opened. This new Chicago club called The Warehouse gave House music its name. Frankie Knuckles, who opened The Warehouse, mixed old disco classics and new Eurobeat pop. ... House music did not have its origins just in American music.

Techno music
-this is electric music that has more than one beat that is continuous, most of the techno music is very similar in the sense that there is an underlying beat going through the whole song. this makes it very repetitive which means that a lot of people don't like this style because they feel that it is to easy for them Techno is a form of electronic dance music that emerged in Detroit, Michigan, in the United States during the mid-to-late 1980s. The first recorded use of the word techno in reference to a specific genre of music was in 1988. 

EDM music



dance pop

Music Video Analysis

narrative conventions

this is that they are always trying to have fun, for example you never see someone in a dance video looking bored or like they are not doing something fun. This is them trying to say that when you're dancing or listening to this music you will never be bored. This means that when you are bored you will think of listening to this music which is a great marketing tactic that they employ.

representation of gender

They are also young people who would be the sorts of people who would be dancing. This means that they are trying to target the younger generation into listening to their music. It also influences them to go out and dance and have a good time. This might be because they think that to many kids are sitting inside playing on their games and that they should be going out and doing things like dancing because it is good for them. The name of the song also represents something for kids because you sing them a 'lullaby' and this would 

This video also highlights the fact that the sorts of people that like to listen to dance music are going 'on a journey' of some sort, for the people listening it is metaphorical but for the people in the video they are bringing this image to life and this makes people relate to it and find themselves in the videos. However they are not using kids in this video they are using an older gentleman which is why they reference things like 'church on a Sunday' like only old people are going to go to church. And that even people of this age are going through their own journey.

Dance Artists Websites

This page has been turned from his main page with all of his information into a tribute page for the artist after he passed away. They place us in the cave and him representing the tree means that he was in a dark place and now he is in a better place. They are playing homage to what a great person he was and how much he did for the music industry. This website will mean that he won't be forgotten and the colours used are to show the sort of person he was, the photo of his face is very bright and this shows that he was liked by a lot of people.

the colours that have been used are very vibrant and colourful, this is trying to represent happiness and how they are trying to make people happy with their music. The sorts of music that they produce is upbeat and with a fast tempo. tis makes it easy to dance to because people can dance to the beat. It also tries to relate you to make you feel like you are on holiday and will relate you to when you have been on holiday and might hear this music.                                                                                                  

Dance conventions
-upbeat
-fast tempo
-layers of music creates beats
-computer made sounds
-repetition
-david gettta
-Avicii
-Marshmallow