rate me don't hate me

statement of intent

My statement of intent will be that i have an outdoor image such as the one that I have now and then i will get some of the people in my class to model cloths that i think will fit my brand and then i will photo shop them on to the background. Following this I will then i will place my logo on the page somewhere that is eye catching and they know where to find some of my other clothing. I will also try and get people to model different types of clothing so i can appeal to a wider range of people, it will also show that the people who are making the cloths will be payed well, this will mean that it will fit my marketing needs and people it will also mean that it will tell them what sort of image i am trying to have 

Explain how the political context in which newspapers are produced, influences their ownership and regulation. Refer to The Guardian and The Daily Mail newspapers you have studied to support your answer. 

marketing fashion

How do companies promote their products 

ORGANISE A GIVEAWAY ON FACEBOOK/ INSTAGRAM: THE LIKES AND FINES PILE UP

PHOTOSHOOT: PICTURE YOUR CLOTHING LINE

SOCIAL MEDIA AS YOUR TRUMP CARD: MORE VISITORS ON YOUR ONLINE CHANNELS

BLOGGERS: PROMOTE YOUR BRAND RECOGINITION

COLLABORATE WITH WEBSHOPS: MULTIPLY YOUR CUSTOMERS

WORD-OF-MOUTH ADVERTISING: HAPPY CUSTOMERS WILL SPREAD THE NEWS

The demographic for this brand would be skater kids and people who enjoy surfing or other out door activities. As you can see in the photo you have two lads that are about 17 in age and one is holding a surf board that has the logo on the side of it. This is stussy's way of showing who they are targeting.







TOMS isn’t just engaged in corporate philanthropy to make a quick buck; it’s a core part of the company’s values and brand. 

TOMS was founded by Blake Mycoskie in 2006 following a trip to Argentina. During his visit, Mycoskie saw firsthand how people living in impoverished areas of Argentina had to live without shoes, a challenge that many of us likely give little thought. Inspired by his trip, Mycoskie decided to establish his company with giving in mind.

Since 2006, TOMS’ footwear business has donated more than 60 million pairs of shoes to children in need all over the world. As if that weren’t enough, TOMS’ eyewear division has given more than 400,000 pairs of glasses to visually impaired people who lack access to ophthalmological care.

Some ads try to convince consumers to buy things that will actually cause them harm. According to the FTC, advertisements are unfair if they push products that cause or are likely to cause substantial consumer injury that could not be reasonably avoided. For instance, if a drug has serious side effects that are not outweighed by the benefits, making ads for the drug could constitute unfair advertising.

fairtrade

products
banana
coffee
gold
chocolate
beauty products cotton
flowers
sugar
coco


brands
divine
karma cola uk
people tree
zaytoun
cafedirect



Fair trade is a social movement whose stated goal is to help producers in developing countries achieve better trading conditions and to promote sustainable farming. Members of the movement advocate the payment of higher prices to exporters, as well as improved social and environmental standards. The movement focuses in particular on commodities, or products which are typically exported from developing countries to developed countries, but also consumed in domestic markets (e.g. Brazil, India and Bangladesh) most notably handicrafts, coffee, cocoa, wine, sugar, fresh fruit, chocolate, flowers and gold.

With Fairtrade you have the power to change the world every day. With simple shopping choices you can get farmers a better deal. And that means they can make their own decisions, control their futures and lead the dignified life everyone deserves.

newspaper: ownership and regulation

• 1) Explain the political significance of the concept of 'press freedom' and its relationship to representative democracy. Why do you think freedom of the press is important? How much influence do you think the government should have about the things reported in the UK press?

We personally feel that the free press has both positives and negatives and therefor shouldn't be totally self regulated the invasion of privacy of those in the public eye is becoming more common. Which reporters taking stories to far and gaining private information this is happening due to the demand that the audience and readers give, responding well to stories that seem more exclusive. However, i feel that when a scoop isn't in the public interest then it should be required as required as reporters for newspapers are gaining both unwanted information and information which is to invasive. 

The concept of "press freedom`' has political significants as newspapers are able to support any political ideology, printing stories hatching this ideology. due to this, even though the government has little say or control of the press, politics remains one of the most covered stories. This relationship between press freedom and its political significants helps to represents the democratic society in Britain; allowing readers to choose which ideology they may follow, without any regulation again them. Just as everyone is aloud an opinion is allowed when voting with the majority gaining power. 

We personally feel that the government should oversee what is covered within the press.

• 2) How are newspapers regulated and why do you think this is necessary? Can you refer to an academic idea we have studied in class? 

The main organisations that regulate newspapers consist of: Editor's code of practice, Press Complaints Commission (PCC), and the Independent Press Standards Organisation (IPSO). This is necessary so that newspaper companies are protected by these organisations so that stories are checked to make sure there is no obligation to those stories which could harm the company involved if there was a problem with story coverage.
• 3) What examples of editorialised content would not fit 'impartial' television news (e.g. social or political opinion) from The Guardian and The Daily Mail print or online editions.

Editorialised content means that its not advertising based in the act that they pursue direct sales intensions. This is the reason in which customers purchase or subscribe to these news outlets. News outlets of this type manipulate and distorts news values inn  order to broadcast impartial judgments of peoples beliefs and what they want to hear.

• 4) What examples of ownership models, e.g. The Guardian’s trust ownership and The Daily Mail’s proprietor model, could show the opportunities offered by the latter model for control by ‘press barons’.

Ownership models like the Daily mail’s proprietor model offer a prime example of how media can be controlled to influence public political views. Press barons like Rupert Murdoch, who controls most UK tabloids, can be seen to share his political opinions in each of his newspapers; this allows for an unfair opinion to be shared with the UK. 
• 5) How much power does the press have to shape political debate, e.g. the influence of proprietors on politicians to support policies promoting cross-media ownership or holding back from regulation.

The press can develop power through ownership of newspapers which consequently can shape political stances due to their ideologies and therefore political debate through the widespread circulation which has the power to influence politicians in their debates. The owners of newspapers can influence the editorial stance of a newspaper. Newspapers will also attempt to influence how the public vote in elections. It is important that newspapers stick to a code of conduct or rules set out by independent organisations in order to avoid this. If one large business or one singular man owns a company their ideologies can filter down into the papers. This relates to Hesmondhalgh's theory on cultural industries as DMGT (owner of the Daily Mail) also owns multiple other companies. This therefore shows the integration and conglomeration of cultural industries which follows the normal capitalist patterns seen in Hesmondhalgh's theory.

• 6) Explain the political affiliations of the two newspapers, e.g. The Daily Mail as a right wing newspaper is partly defined by its support for the Conservative party, The Guardian as a centre-left newspaper is partly defined by its support for Labour or the Liberal Democrats, and how this is clear from an example you have studied.

To begin with, the Daily Mail is a clear right wing (capitalist) newspaper, which evidently portrays these views through its stories and layout. The Daily Mail tends to have a great focus on money and prices in modern life - even when not especially relevant to the story. The Mail does this because of its political affiliation, due to the wealthy being interested in the price of things. Another point, is that the Mail favours right wing people and the wealthy, which is clearly shown in their bias to some stories. An example of this, was the paradise papers coverage, which involved the queen being under fire for not paying tax and also for the elites dodging tax. In this, the Mail back up the queen and made it as if those lesser off were wrong, and the queen was simply a victim. 

In contrast to the Mail, we see the Guardian adopts left wing (socialist) ideologies because of its support for labour. The Guardian is very much a hard news paper, and so what it conveys tends to be less biased and more factual. Despite this though, there is a slight lean in what it has written towards the socialist side of things, and so the rich tend to look worse. Interestingly, the Guardian also says a lot about tax at the minute, though what it says is how the rich should really help the poor, and so they should be taxed a greater amount. 

Media Language and Representation: Ok Go (Music Video)

1. How are Ok Go representing themselves?

They are making themselves edgy and to be different from other people and to try and express themselves and make themselves stand out to other bands. This is done through having music video that would have taken them hours to complete this shows the audience that they have taken the time to 

2. What Media Language is present in all three music videos giving them a unique identity? Think about the similarities between each video - 

3. Why do you think they have adopted this representation?